Channel is changing. Here is to the next 12 years.

Posted by Anand Raj on Feb 21, 2020 11:17:55 AM

Today is a major milestone in our journey to empower the people who power-up the world commerce. The World Trade Organization estimates that about 75% of the world’s trade flows through indirect channels of third-party sellers (resellers). Each of these businesses works with their own set of product offerings, customers and vendors. Although these businesses have limited resources, they all take pride in owning a unique brand, and they want to deliver their brand to a growing market.

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Topics: Tech Go-to-Market, MSP, VAR, Go-to-Market Strategies, Channel

InXero cherish LinkedIn. We love partners.

Posted by Anand Raj on Feb 14, 2020 12:19:23 PM

For centuries, technology has been driving the human progress forward. More than 75% of the technology in the world flow through resellers and solution providers. So resellers are contributing to drive the human progress forward for 7 billion people in our beautiful world.

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Topics: LinkedIn, IT Resellers, MSP, VAR, Partnerships, Go-to-Market Strategies

Cloud Solution Bundling and Upsell is Hard.

Posted by Anand Raj on Mar 5, 2019 2:29:56 PM

Tech Buyer's Perspective

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Topics: Go-to-Market, VAR Marketing, Go to Market Platform for IT Resellers,, MSP, VAR, Science of Go to Market, Cloud Bundle, Modern Tech Buyer

Selling Cloud? 6 key must-have attributes for a multi-cloud strategy conversation: According to Jeff Clarke of Dell Technologies

Posted by Anand Raj on May 3, 2018 12:02:07 PM

At Dell Technologies World 2018, Jeff Clarke, Vice Chairman Product and Operations of Dell Technologies, shared these 6 key must-haves attributes for a multi-cloud strategy. As a IT Solution Provider, you can bring these attributes to your cloud strategy conversation. Thank you Jeff for sharing your wisdom to power up customer businesses and Making IT Real.

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Topics: IT Resellers, IT Solution Providers, Tech Go-to-Market, Go to Market Platform for IT Resellers,, MSP, VAR

VIRTUAL CLOUD NETWORK – According to VMware CEO Pat Gelsinger

Posted by Anand Raj on May 1, 2018 11:57:00 AM

Dell Technologies World 2018 is on. Here are the key highlights on the Virtual Cloud Network

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Topics: Tech Go-to-Market, VAR

Keep Pushing. Keep Calm. The biggest thing I have learned from running.

Posted by Anand Raj on Feb 18, 2018 9:29:49 PM

Keep Pushing. Keep Calm. This is one of the great advice my mentor shared with me. I try to practice it every day at my startup InXero. But this advice applies to everything in life. Whether running a marathon (and life is a big marathon) or working on a new project or nurturing our children.

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Topics: digital transformation, Go-to-Market, VAR

Digital Content is Your New Virtual Sales Rep

Posted by Anand Raj on Dec 8, 2017 11:54:59 AM

Net: a digital video has the potential to deliver the engagement time equivalent of 250 sales reps.

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Topics: digital transformation, IT Resellers, IT Solution Providers, VAR Marketing, Digital content, Go to Market Platform for IT Resellers,, ROI, MSP, VAR