Winning With Cloud Solution Bundles (Part 1): The need for a unique cloud solution bundle and the modern tech buyer

Posted by Anand Raj on Jan 22, 2019 12:17:13 PM

The need for a unique cloud solution bundle and the modern tech buyer

According to Gartner, more than $1 trillion of IT spending will move to the cloud by 2020. It’s time for solution providers to capture a larger share of this market. A cloud bundle strategy will help you get there fast and keep you there for a long time.

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Topics: Cloud Bundle, Tech Buyer Journey, IT Solution Providers, MSP, Modern Tech Buyer

Tech Trends and Inspiring Quotes from Dell Technologies World 2018

Posted by Anand Raj on May 10, 2018 12:50:53 PM

This post contains the tech trends and quotes from many great leaders in our industry on the topics ranging from AI, ML, Blockchain, VR, Software-Defined, Cloud, Modern Data Center, Edge, Digital Transformation, IT Transformation,  Workforce Transformation, Security Transformation and much more.

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Topics: Tech Buyer Journey, IT Solution Providers, Michael Dell,, Tech Go-to-Market, IT Resellers

How to cut your IT sales cycle by half. Hint: Familiarity Factor.

Posted by Anand Raj on Apr 12, 2018 3:11:55 PM

You can cut your sales cycle by half if your buyers are familiar with you or have purchased something in the past.

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Topics: Science of Go to Market, Go to Market Platform for IT Resellers,, Tech Buyer Moment, Tech Buyer Journey, Tech Go-to-Market, Social Selling

6 Tech Buyer Moments that Matter (and how to enable them to fuel growth)

Posted by Anand Raj on Nov 7, 2017 5:40:21 PM

The buy – sell process has significantly shifted in the past ten years. In the past, the sales person was required to be the primary educator. In the digital transition, we moved this role to the cloud where “content is king”. Buyers now use the Web as their primary tool for solution discovery and analysis. There has been a continued evolution from “content is king” to the newest iteration of “context is king”. It is no longer impactful to simply provide content. Relevancy by meeting the buyer at their stage of need is proving to build lasting digital relationships and accelerate revenue decisions.

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Topics: Tech Go-to-Market, IT Resellers, IT Solution Providers, VAR Marketing, Buyer Moment, Tech Buyer Journey, Tech Buyer Moment