Cloud Solution Bundling and Upsell is Hard.

Posted by Anand Raj on Mar 5, 2019 2:29:56 PM

Tech Buyer's Perspective

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Topics: Go-to-Market, VAR Marketing, Go to Market Platform for IT Resellers,, MSP, VAR, Science of Go to Market, Cloud Bundle, Modern Tech Buyer

InXero 1-1-1 Philanthropy Model : Project X : School-on-the-Bus

Posted by Anand Raj on Feb 21, 2018 2:43:09 PM

Here at InXero, we believe in making our world a better place, doing good for others, every  single day, every engagement. We believe that technology when used for good can change the world. We deeply believe education transforms lives and breaks the cycle of poverty that traps so many children.

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Topics: digital transformation, Go-to-Market, Go to Market Platform for IT Resellers,

Keep Pushing. Keep Calm. The biggest thing I have learned from running.

Posted by Anand Raj on Feb 18, 2018 9:29:49 PM

Keep Pushing. Keep Calm. This is one of the great advice my mentor shared with me. I try to practice it every day at my startup InXero. But this advice applies to everything in life. Whether running a marathon (and life is a big marathon) or working on a new project or nurturing our children.

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Topics: digital transformation, Go-to-Market, VAR

One slide to start the Digital Transformation conversation with your customers

Posted by Anand Raj on Aug 29, 2017 5:48:37 PM

We work with leading IT Solution Providers in modernizing their Go-to-Market for the new digital era and the question about how to start the digital transformation conversations comes many times. I liked this slide shared by Sanjay Poonen, COO VMware at VMworld 2017 opening keynote and thought it may be helpful to many of my solution provider friends in the field. This slide may be very helpful for all your sales reps in the field who are having digital transformation conversations with the customers. Thank you @spoonen for sharing your wisdom at #VMworld.

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Topics: digital transformation, IT Resellers, Go-to-Market, IT Solution Providers

Dell has ambitions to be Number 1 channel company in the industry

Posted by Anand Raj on May 18, 2017 3:52:52 PM

With the first wave of internet, we all know that Dell pioneered the direct model and revolutionized the PC industry. But the internet is changing again. During the first wave of internet, companies like AOL, Microsoft, Cisco, IBM and many others were building the on-ramps to information superhighways. Companies like Google, Dell, Apple and Amazon were taking advantage of these new information superhighways by simplifying legacy business models. Steve Case, the Founder of AOL has a great book on this topic and I highly recommend it – THE THIRD WAVE.

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Topics: IT SMB Channel, digital transformation, IT Resellers, Go-to-Market