Channel is changing. Here is to the next 12 years.

Posted by Anand Raj on Feb 21, 2020 11:17:55 AM

Today is a major milestone in our journey to empower the people who power-up the world commerce. The World Trade Organization estimates that about 75% of the world’s trade flows through indirect channels of third-party sellers (resellers). Each of these businesses works with their own set of product offerings, customers and vendors. Although these businesses have limited resources, they all take pride in owning a unique brand, and they want to deliver their brand to a growing market.

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Topics: Tech Go-to-Market, MSP, VAR, Go-to-Market Strategies, Channel