One slide to start the Digital Transformation conversation with your customers


We work with leading IT Solution Providers in modernizing their Go-to-Market for the new digital era and the question about how to start the digital transformation conversations comes many times. I liked this slide shared by Sanjay Poonen, COO VMware at VMworld 2017 opening keynote and thought it may be helpful to many of my solution provider friends in the field. This slide may be very helpful for all your sales reps in the field who are having digital transformation conversations with the customers. Thank you @spoonen for sharing your wisdom at #VMworld.

Data center is being redefined and moving to the cloud (public, private, hybrid). Desktop is being redefined and becoming increasingly more mobile. Security is the layer that surrounds all of it from the data center to the end point. Please feel free to download this slide and use it as you like.

Using this one slide as your digital transformation story telling framework, your sales reps can create your unique story around your solutions portfolio in cloud, mobile and security topics. Your digital transformation solution components will help your customers moving to the cloud, becoming more mobile, securing it all and achieve the business outcome they are trying to realize.

This story will also help you create joint solution bundles that combine all or some of the solution components of the cloud, mobile and security to increase your cross-sell, customer retention and profitable business growth.

Creating a joint solution bundle for your digital transformation offering is a great exercise to do if you have not done already. Hope you start that exercise today. Why this is important? CIO top spending priority for 2017 says it all.


Hope you are selling them all and helping customers realize their business outcomes and delivering unique customer experience. My best wishes to all my solution provider friends as you realize your digital future!

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