Anand Raj

Recent Posts

MSPs: 10 easy things you can do to attract more customers from LinkedIn

Posted by Anand Raj on Mar 20, 2019 2:06:24 PM

 

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Topics: Tech Go-to-Market, Modern Tech Buyer, Content Type, Attract Customers

Cloud Solution Bundling and Upsell is Hard.

Posted by Anand Raj on Mar 5, 2019 2:29:56 PM

Tech Buyer's Perspective

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Topics: Go-to-Market, VAR Marketing, Go to Market Platform for IT Resellers,, MSP, VAR, Science of Go to Market, Cloud Bundle, Modern Tech Buyer

Winning With Cloud Solution Bundles (Part 1): The need for a unique cloud solution bundle and the modern tech buyer

Posted by Anand Raj on Jan 22, 2019 12:17:13 PM

The need for a unique cloud solution bundle and the modern tech buyer

According to Gartner, more than $1 trillion of IT spending will move to the cloud by 2020. It’s time for solution providers to capture a larger share of this market. A cloud bundle strategy will help you get there fast and keep you there for a long time.

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Topics: IT Solution Providers, Tech Buyer Journey, MSP, Cloud Bundle, Modern Tech Buyer

Once upon a time – a case for buyer experience and empathy to fuel growth

Posted by Anand Raj on Jul 16, 2018 8:03:43 PM

How do we deliver a unique buyer experience and how do we convert the buyer experience into revenue. This ancient Chinese Rice Merchant story captures this well.

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Topics: IT Solution Providers, Buyer Moment, Tech Go-to-Market

Tech Trends and Inspiring Quotes from Dell Technologies World 2018

Posted by Anand Raj on May 10, 2018 12:50:53 PM

This post contains the tech trends and quotes from many great leaders in our industry on the topics ranging from AI, ML, Blockchain, VR, Software-Defined, Cloud, Modern Data Center, Edge, Digital Transformation, IT Transformation,  Workforce Transformation, Security Transformation and much more.

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Topics: Michael Dell,, IT Resellers, IT Solution Providers, Tech Go-to-Market, Tech Buyer Journey

Selling Cloud? 6 key must-have attributes for a multi-cloud strategy conversation: According to Jeff Clarke of Dell Technologies

Posted by Anand Raj on May 3, 2018 12:02:07 PM

At Dell Technologies World 2018, Jeff Clarke, Vice Chairman Product and Operations of Dell Technologies, shared these 6 key must-haves attributes for a multi-cloud strategy. As a IT Solution Provider, you can bring these attributes to your cloud strategy conversation. Thank you Jeff for sharing your wisdom to power up customer businesses and Making IT Real.

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Topics: IT Resellers, IT Solution Providers, Tech Go-to-Market, Go to Market Platform for IT Resellers,, MSP, VAR

Dell EMC introduces world’s FASTEST storage array - the Dell EMC PowerMax

Posted by Anand Raj on May 2, 2018 2:42:56 PM

At Dell Technologies World 2018, Jeff Clarke, Vice Chairman Product and Operations of Dell Technologies announced Dell EMC PowerMAX. According to Dell EMC, this is the foundation for powering up the modern data center.

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VIRTUAL CLOUD NETWORK – According to VMware CEO Pat Gelsinger

Posted by Anand Raj on May 1, 2018 11:57:00 AM

Dell Technologies World 2018 is on. Here are the key highlights on the Virtual Cloud Network

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Topics: Tech Go-to-Market, VAR

How to cut your IT sales cycle by half. Hint: Familiarity Factor.

Posted by Anand Raj on Apr 12, 2018 3:11:55 PM

You can cut your sales cycle by half if your buyers are familiar with you or have purchased something in the past.

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Topics: Social Selling, Tech Buyer Moment, Tech Go-to-Market, Tech Buyer Journey, Go to Market Platform for IT Resellers,, Science of Go to Market

The Trust Equation for IT Resellers: Five elements of becoming a trusted IT Provider.

Posted by Anand Raj on Mar 30, 2018 11:00:12 AM

Trust in digital era is everything. Technologies will come and go but our values remain timeless. As we all know, building partnerships based on our values and core purpose are the key to trust overtime and ultimately to fuel growth and long-term success in business as well as in personal life.

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Topics: Digital content, Go to Market Platform for IT Resellers,, Science of Go to Market, Trust