Anand Raj

Recent Posts

Once upon a time – a case for buyer experience and empathy to fuel growth

Posted by Anand Raj on Jul 16, 2018 8:03:43 PM

How do we deliver a unique buyer experience and how do we convert the buyer experience into revenue. This ancient Chinese Rice Merchant story captures this well.

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Topics: Buyer Moment, Tech Go-to-Market, IT Solution Providers

Tech Trends and Inspiring Quotes from Dell Technologies World 2018

Posted by Anand Raj on May 10, 2018 12:50:53 PM

This post contains the tech trends and quotes from many great leaders in our industry on the topics ranging from AI, ML, Blockchain, VR, Software-Defined, Cloud, Modern Data Center, Edge, Digital Transformation, IT Transformation,  Workforce Transformation, Security Transformation and much more.

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Topics: Tech Buyer Journey, IT Solution Providers, Michael Dell,, Tech Go-to-Market, IT Resellers

Selling Cloud? 6 key must-have attributes for a multi-cloud strategy conversation: According to Jeff Clarke of Dell Technologies

Posted by Anand Raj on May 3, 2018 12:02:07 PM

At Dell Technologies World 2018, Jeff Clarke, Vice Chairman Product and Operations of Dell Technologies, shared these 6 key must-haves attributes for a multi-cloud strategy. As a IT Solution Provider, you can bring these attributes to your cloud strategy conversation. Thank you Jeff for sharing your wisdom to power up customer businesses and Making IT Real.

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Topics: VAR, MSP, Go to Market Platform for IT Resellers,, Tech Go-to-Market, IT Resellers, IT Solution Providers

Dell EMC introduces world’s FASTEST storage array - the Dell EMC PowerMax

Posted by Anand Raj on May 2, 2018 2:42:56 PM

At Dell Technologies World 2018, Jeff Clarke, Vice Chairman Product and Operations of Dell Technologies announced Dell EMC PowerMAX. According to Dell EMC, this is the foundation for powering up the modern data center.

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VIRTUAL CLOUD NETWORK – According to VMware CEO Pat Gelsinger

Posted by Anand Raj on May 1, 2018 11:57:00 AM

Dell Technologies World 2018 is on. Here are the key highlights on the Virtual Cloud Network

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Topics: VAR, Tech Go-to-Market

How to cut your IT sales cycle by half. Hint: Familiarity Factor.

Posted by Anand Raj on Apr 12, 2018 3:11:55 PM

You can cut your sales cycle by half if your buyers are familiar with you or have purchased something in the past.

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Topics: Science of Go to Market, Go to Market Platform for IT Resellers,, Tech Buyer Moment, Tech Buyer Journey, Tech Go-to-Market, Social Selling

The Trust Equation for IT Resellers: Five elements of becoming a trusted IT Provider.

Posted by Anand Raj on Mar 30, 2018 11:00:12 AM

Trust in digital era is everything. Technologies will come and go but our values remain timeless. As we all know, building partnerships based on our values and core purpose are the key to trust overtime and ultimately to fuel growth and long-term success in business as well as in personal life.

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Topics: Go to Market Platform for IT Resellers,, Digital content, Trust, Science of Go to Market

InXero 1-1-1 Philanthropy Model : Project X : School-on-the-Bus

Posted by Anand Raj on Feb 21, 2018 2:43:09 PM

Here at InXero, we believe in making our world a better place, doing good for others, every  single day, every engagement. We believe that technology when used for good can change the world. We deeply believe education transforms lives and breaks the cycle of poverty that traps so many children.

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Topics: Go-to-Market, digital transformation, Go to Market Platform for IT Resellers,

Keep Pushing. Keep Calm. The biggest thing I have learned from running.

Posted by Anand Raj on Feb 18, 2018 9:29:49 PM

Keep Pushing. Keep Calm. This is one of the great advice my mentor shared with me. I try to practice it every day at my startup InXero. But this advice applies to everything in life. Whether running a marathon (and life is a big marathon) or working on a new project or nurturing our children.

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Topics: VAR, Go-to-Market, digital transformation

Santa Selects InXero for Go to Market in 2017 and Beyond

Posted by Anand Raj on Dec 19, 2017 9:43:27 AM


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Topics: IT Solution Providers, Go to Market Platform for IT Resellers,, Tech Go-to-Market