Digital Content is Your New Virtual Sales Rep

Posted by Anand Raj on Dec 8, 2017 11:54:59 AM

Net: a digital video has the potential to deliver the engagement time equivalent of 250 sales reps.

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Topics: IT Resellers, Go to Market Platform for IT Resellers,, digital transformation, Digital content, ROI, VAR Marketing, MSP, VAR, IT Solution Providers

6 Tech Buyer Moments that Matter (and how to enable them to fuel growth)

Posted by Anand Raj on Nov 7, 2017 5:40:21 PM

The buy – sell process has significantly shifted in the past ten years. In the past, the sales person was required to be the primary educator. In the digital transition, we moved this role to the cloud where “content is king”. Buyers now use the Web as their primary tool for solution discovery and analysis. There has been a continued evolution from “content is king” to the newest iteration of “context is king”. It is no longer impactful to simply provide content. Relevancy by meeting the buyer at their stage of need is proving to build lasting digital relationships and accelerate revenue decisions.

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Topics: Tech Go-to-Market, IT Resellers, IT Solution Providers, VAR Marketing, Buyer Moment, Tech Buyer Journey, Tech Buyer Moment