Santa Selects InXero for Go to Market in 2017 and Beyond

Posted by Anand Raj on Dec 19, 2017 9:43:27 AM

 

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Topics: IT Solution Providers, Tech Go-to-Market, Go to Market Platform for IT Resellers,

6 Tech Buyer Moments that Matter (and how to enable them to fuel growth)

Posted by Anand Raj on Nov 7, 2017 5:40:21 PM

The buy – sell process has significantly shifted in the past ten years. In the past, the sales person was required to be the primary educator. In the digital transition, we moved this role to the cloud where “content is king”. Buyers now use the Web as their primary tool for solution discovery and analysis. There has been a continued evolution from “content is king” to the newest iteration of “context is king”. It is no longer impactful to simply provide content. Relevancy by meeting the buyer at their stage of need is proving to build lasting digital relationships and accelerate revenue decisions.

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Topics: IT Resellers, IT Solution Providers, Buyer Moment, Tech Buyer Moment, Tech Go-to-Market, VAR Marketing, Tech Buyer Journey