How to cut your IT sales cycle by half. Hint: Familiarity Factor.

Posted by Anand Raj on Apr 12, 2018 3:11:55 PM

You can cut your sales cycle by half if your buyers are familiar with you or have purchased something in the past.

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Topics: Social Selling, Tech Buyer Moment, Tech Go-to-Market, Tech Buyer Journey, Go to Market Platform for IT Resellers,, Science of Go to Market

The Trust Equation for IT Resellers: Five elements of becoming a trusted IT Provider.

Posted by Anand Raj on Mar 30, 2018 11:00:12 AM

Trust in digital era is everything. Technologies will come and go but our values remain timeless. As we all know, building partnerships based on our values and core purpose are the key to trust overtime and ultimately to fuel growth and long-term success in business as well as in personal life.

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Topics: Digital content, Go to Market Platform for IT Resellers,, Science of Go to Market, Trust