Modernize Your Go-to-Market Blog

The buy – sell process has significantly shifted in the past ten years. In the past, the sales person was required to be the primary educator. In the digital transition, we moved this role to the cloud where “content is king”. Buyers now use the Web as their primary tool for solution discovery and analysis. There has been a continued evolution from “content is king” to the newest iteration of “context is king”. It is no longer impactful to simply provide content. Relevancy by meeting the buyer at their stage of need is proving to build lasting digital relationships and accelerate revenue decisions.

We work with leading IT Solution Providers in modernizing their Go-to-Market for the new digital era and the question about how to start the digital transformation conversations comes many times. I liked this slide shared by Sanjay Poonen, COO VMware at VMworld 2017 opening keynote and thought it may be helpful to many of my solution provider friends in the field. This slide may be very helpful for all your sales reps in the field who are having digital transformation conversations with the customers. Thank you @spoonen for sharing your wisdom at #VMworld.

With the first wave of internet, we all know that Dell pioneered the direct model and revolutionized the PC industry. But the internet is changing again. During the first wave of internet, companies like AOL, Microsoft, Cisco, IBM and many others were building the on-ramps to information superhighways. Companies like Google, Dell, Apple and Amazon were taking advantage of these new information superhighways by simplifying legacy business models. Steve Case, the Founder of AOL has a great book on this topic and I highly recommend it – THE THIRD WAVE.

Digital Disruption. Digital Opportunity. Digital Future. Digital Ambition. Digital IQ. The key theme is Digital. What is your digital story?

One thing is sure that with these 9 BIG product announcements at #DellEMCWorld , Dell EMC innovation engine is live and accelerating! Good for the digital world and great for Dell EMC Partners! Loving it! Thank you Dell EMC and thank you Michael Dell.

Blissful 2016 is here! As we start this New Year, these 10 life lessons from Admiral McRaven are a great resource for all of us.

Admiral McRaven was the speaker at the University of Texas at Austin, and he shared 10 most important life lessons to change the world – for better.

Digital Marketing Hub for Indirect Sales Channel Company Listed Among World's Most Promising Privately Held Technology Companies.

In this showcase, Jeff Mucci, RCR Wireless News talks with Anand Raj (CEO, InXero) at SXSW 2015. They discuss how smart resellers, VARs, MSPs leveraging content, cloud, mobile and social and how these new technologies are enabling them to sell more with their partners.

If you are a VAR, MSP or reseller business, you may want to watch this showcase. We would love to hear from you.

In this showcase, Sandy Carter (GM Ecosystem Development, IBM) talks with Anand Raj (CEO, InXero) at SXSW 2014. They discuss cloud, mobile and social and how these new technologies empower micro small and medium reseller channel businesses and help them become the growth engines of the world.

InXero is excited to announce that we’ve been selected into the Top 25 list for IBM’s Watson Mobile Developer Challenge out of the hundreds of companies who participated from across the World.

During a keynote address at Mobile World Congress 2014 in Barcelona, IBM CEO Ginni Rometty announced the IBM Watson Mobile Developer Challenge and challenged developers from around the world to create mobile apps using Watson’s cognitive computing capabilities to analyze, discover insights and learn from Big Data powered by IBM Watson, IBM’s supercomputer (and Jeopardy! champion).

As a Value-Added Reseller or a Solution Provider, you’re constantly looking for ways to market the products you sell to existing and potential customers--to grow your brand. Social media can be a powerful tool in helping you achieve this, but there are a few rules you have to keep in mind if your social media marketing strategy is going to be successful.