Anand Raj

Recent Posts

Santa Selects InXero for Go to Market in 2017 and Beyond

Posted by Anand Raj on Dec 19, 2017 9:43:27 AM


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Topics: IT Solution Providers, Go to Market Platform for IT Resellers,, Tech Go-to-Market

Digital Content is Your New Virtual Sales Rep

Posted by Anand Raj on Dec 8, 2017 11:54:59 AM

Net: a digital video has the potential to deliver the engagement time equivalent of 250 sales reps.

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Topics: IT Resellers, Go to Market Platform for IT Resellers,, digital transformation, Digital content, ROI, VAR Marketing, MSP, VAR, IT Solution Providers

6 Tech Buyer Moments that Matter (and how to enable them to fuel growth)

Posted by Anand Raj on Nov 7, 2017 5:40:21 PM

The buy – sell process has significantly shifted in the past ten years. In the past, the sales person was required to be the primary educator. In the digital transition, we moved this role to the cloud where “content is king”. Buyers now use the Web as their primary tool for solution discovery and analysis. There has been a continued evolution from “content is king” to the newest iteration of “context is king”. It is no longer impactful to simply provide content. Relevancy by meeting the buyer at their stage of need is proving to build lasting digital relationships and accelerate revenue decisions.

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Topics: Tech Go-to-Market, IT Resellers, IT Solution Providers, VAR Marketing, Buyer Moment, Tech Buyer Journey, Tech Buyer Moment

One slide to start the Digital Transformation conversation with your customers

Posted by Anand Raj on Aug 29, 2017 5:48:37 PM

We work with leading IT Solution Providers in modernizing their Go-to-Market for the new digital era and the question about how to start the digital transformation conversations comes many times. I liked this slide shared by Sanjay Poonen, COO VMware at VMworld 2017 opening keynote and thought it may be helpful to many of my solution provider friends in the field. This slide may be very helpful for all your sales reps in the field who are having digital transformation conversations with the customers. Thank you @spoonen for sharing your wisdom at #VMworld.

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Topics: digital transformation, Go-to-Market, IT Resellers, IT Solution Providers

Dell has ambitions to be Number 1 channel company in the industry

Posted by Anand Raj on May 18, 2017 3:52:52 PM

With the first wave of internet, we all know that Dell pioneered the direct model and revolutionized the PC industry. But the internet is changing again. During the first wave of internet, companies like AOL, Microsoft, Cisco, IBM and many others were building the on-ramps to information superhighways. Companies like Google, Dell, Apple and Amazon were taking advantage of these new information superhighways by simplifying legacy business models. Steve Case, the Founder of AOL has a great book on this topic and I highly recommend it – THE THIRD WAVE.

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Topics: Go-to-Market, IT Resellers, IT SMB Channel, digital transformation

Top 9 New Product Announcements at Dell EMC World 2017

Posted by Anand Raj on May 8, 2017 4:25:10 PM

Digital Disruption. Digital Opportunity. Digital Future. Digital Ambition. Digital IQ. The key theme is Digital. What is your digital story?

One thing is sure that with these 9 BIG product announcements at #DellEMCWorld , Dell EMC innovation engine is live and accelerating! Good for the digital world and great for Dell EMC Partners! Loving it! Thank you Dell EMC and thank you Michael Dell.

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Topics: Hyper-Converged

10 things you can learn from Admiral McRaven, a Navy SEAL, to #PowerUP your business every day!

Posted by Anand Raj on Jan 11, 2016 3:51:43 PM

Blissful 2016 is here! As we start this New Year, these 10 life lessons from Admiral McRaven are a great resource for all of us.

Admiral McRaven was the speaker at the University of Texas at Austin, and he shared 10 most important life lessons to change the world – for better.

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InXero Named a Red Herring Global 100 Winner

Posted by Anand Raj on Jan 11, 2016 3:29:50 PM

Digital Marketing Hub for Indirect Sales Channel Company Listed Among World's Most Promising Privately Held Technology Companies.

Red Herring’s Global Top 100 List has become a mark of distinction for identifying promising new companies and entrepreneurs. 

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InXero at SXSW: InXero platform mobilizes VARs and enables content curation for the Technology VARs

Posted by Anand Raj on Mar 31, 2015 6:34:00 PM

In this showcase, Jeff Mucci, RCR Wireless News talks with Anand Raj (CEO, InXero) at SXSW 2015. They discuss how smart resellers, VARs, MSPs leveraging content, cloud, mobile and social and how these new technologies are enabling them to sell more with their partners.

If you are a VAR, MSP or reseller business, you may want to watch this showcase. We would love to hear from you.

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Topics: B2B Reseller Marketing Automation

Sandy Carter of IBM and Anand Raj of InXero Discuss Empowering Reseller Businesses with Cloud, Social, Mobile

Posted by Anand Raj on May 27, 2014 4:18:00 PM

In this showcase, Sandy Carter (GM Ecosystem Development, IBM) talks with Anand Raj (CEO, InXero) at SXSW 2014. They discuss cloud, mobile and social and how these new technologies empower micro small and medium reseller channel businesses and help them become the growth engines of the world.

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Topics: B2B Reseller Marketing Automation